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KOYORI NEWSLETTER
2025 March 11
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PRODUCT STORY: Miau: Sculpting Wood, Shaping Stories Vol.1
Crafted from solid wood, Miau is a testament to the material’s ability to be shaped into something both organic and tactile. Designed with a deep appreciation for wood’s natural properties, it highlights both the elegance and complexity of working with this natural material.
Despite its seemingly simple appearance, the Miau chair is the result of meticulous craftsmanship. “We really aimed to achieve a sense of simplicity, so that you don’t think about the complexity when you see the chair,” GamFratesi explains. “But once you understand how it’s made—the challenge of shaping such details in solid wood—you truly appreciate the work behind it.” The harmony between simplicity and technical mastery is what makes Miau a timeless piece.
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The design and production process were an intricate journey for GamFratesi. They spent years developing the chair—refining the design while navigating digital meetings across different time zones. Every element had to be precise, and the subtle adjustments along the way made the process even more complex. With remote collaboration, details could easily be misinterpreted, adding to the challenge.
When they finally received the first prototype in their studio—delivered by post—it was an emotional moment. The artisans had shown remarkable respect for every detail discussed on screen, and the prototype was flawless. After nearly three years of working without seeing a physical product, relying solely on digital models and remote discussions, holding that chair in their hands was overwhelming. It was a powerful reminder of the craftsmanship and dedication involved.
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